Product managers are the conductors of the SaaS orchestra. It is our job to pull together teams that speak different languages, have different strengths and different focus into one cohesive sound. Hopefully this is music to our customer’s ears, they love the product your team built and become advocates of your brand. But how do…
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Product Management
How we launched (successfully) without having a clue about our customer base.
Running a SaaS without rich customer data is like flying blind. Dumb luck, good guesses, and the right product-market fit will only get you so far. This was exactly the problem I ran into when I was working for an Amazon SaaS company. We had a first mover advantage in the market, but missed some…